Rewired Earth Ecosystem Finance (REEF)
REEF activates our mission, a new finance platform that enables significant growth across the UK and in time globally.
It unlocks the flow of institutional capital – billions held by banks, insurers, and philanthropists – currently stuck due to a restrictive and siloed approach to long-term investment, and a lack of investable, risk-aligned assets.
REEF accelerates infrastructure renewal, creates jobs, turns liabilities into sources of value and captures long term value for public benefit.
How it works
The REEF model represents a fundamental shift in economic logic. It accepts the realities of the current market but rewires it by finding the leverage points to change its outcomes.
The model connects innovative solutions that currently lack funding and scale, organisations in demand of these new technologies, and the financial capital to unlock their full potential.
By convening and coordinating these various stakeholders, REEF helps to de-risk investments and solves the crucial alignment problems currently preventing the efficient allocation of capital.
REEF creates a cycle where every pound of spending delivers more value: infrastructure upgrades, lower emissions, new jobs, and capital-efficient investment opportunities for banks and insurers.
Rewired Earth is a next-generation, UK-based company of finance, data and behaviour change experts. We work with partners across business, financial services, and government to rewire the global economy for people and the planet.
Our mission is to create the conditions for markets to become a force for good, channelling long-term capital into innovative technologies, critical infrastructure programmes and community-led solutions that deliver scalable, lasting impact on the world’s most urgent environmental and social challenges.
We are building a movement – anchored by communities and key national institutions, backed by an innovative financial model, delivered through a rebalancing of supply and demand, and informed by behavioural insight.
We turn urgent global issues into investable, community-led outcomes, that create resilient economies, stronger societies, and regenerative ecosystems. Our ambition is a rewired earth, where the power of human connection creates a better future for all.
Our Challenge
We are facing a crisis – climate breakdown, rising debt, growing isolation and resource scarcity.
Trying to solve in siloes doesn’t work. It is time to act.
Success demands that we build teams across finance, business, and communities so we can solve together at scale.
Supporting Programs
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The Constellation
We have built a ‘constellation’ of leading businesses and universities who have come together for the first time to work in action groups for each of our projects. The Constellation sits at the heart of everything we do, composed of over 100 leading businesses and universities. Led by Rewired Earth and Bankers for NetZero (B4NZ), it harnesses support from PwC UK, NatWest, Deloitte, Experian, GS1 UK, Kantar, Ordnance Survey, Phoenix Group, We Don’t Have Time, One Planet, CodeGreen, UNEP Finance Initiative and many more.
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"Businesses and investors have one of the most crucial roles in ensuring the global economy truly transforms to support a sustainable future for our planet. But this transformation relies on capital being confidently directed towards those companies who are truly pulling in the right direction. However, it is challenging to easily identify the businesses that best align with different sustainability goals, as can identifying what investors, consumers and other stakeholders prioritise. This is why PwC is excited to partner with Rewired Earth, whose innovative approach to bridging this gap holds great promise to transform the financial markets into a powerful driver for sustainable growth."
Carl Sizer, Head of UK Regions, PwC
“Without coordinated global action, climate change will have an even more catastrophic impact on human wellbeing and the health of our planet than it already has; we desperately need practical tools and solutions that enable the financial markets and Governments to properly reward sustainable action. I am incredibly excited about this coalition’s ability to demonstrate the power of those evidence-based solutions, while starting to rebuild trust across society and call on others to join forces with this exciting collaboration”
Lord Iain McNicol, Advisory Board Chair, Rewired Earth
