JOURNEY
ULTIMATELY, INVESTORS, CONSUMERS AND OTHERS NEED DECISION-GRADE SUSTAINABILITY DATA IN ORDER TO EFFECTIVELY ALLOCATE CAPITAL CUSTOM AND TALENT IN A
FUNCTIONING GLOBAL FINANCIAL MARKET.
This is to the benefit of all parts of the market – from banks and those financing activities, to companies looking to win investment or grow customers.
Without trustworthy information, fair competition cannot occur.
By driving a global demand signal, the value case is provided to supercharge measurement activities – it is the real “reason to measure”.
THE IMPACT
Rewired Earth
Transforming financial markets into the most protective force on the planet
Top Level Diagram
For the first time companies will understand individual's sustainability priorities and where they should be focusing their attention.
Individual's value Climate Action highly and so are more likely to buy from, invest in or work for a company that has a positive impact on this UN SDG. Citizen priorities may change by location, demographic, even over time. Companies that know this can target action and respond accordingly.
Discrepancy between a company's impact and its stakeholders' priorities will drive its shareprice down.
Rewired's SDG Impact Square shows the true impact of a company and its supply chain on people and the planet. Trying Plc is having a very negative impact on Climate Action.
This Square shows Trying Plc's customers, investors and employees caring most about: No Poverty, Good Health and Wellbeing,
Clean Water and Climate Action.
Least Care to Most Care
Negative to Positive Impact
As companies meet stakeholder demand its share price increases.
THIS WILL BE BY FAR THE LARGEST AND MOST BROAD SUSTAINABILITY ENGAGEMENT.
The closest equivalent was a survey in late 2020 by Oxford university and UNDP called “the people’s climate vote”.
It captured the views of 1.2m people making it until now, the largest sustainability survey ever conducted (albeit focused entirely on climate action).
It was distributed through a one-off advert in popular mobile games. This was a groundbreaking approach, but led to some difficulties in reaching certain groups. It gave valuable insights into views on climate and its output corroborates our own early findings around climate (e.g. that it is priority for many, and more so among the young).
PREVIOUS INITIATIVES
Rewired Earth
Transforming financial markets into the most protective force on the planet