GLOBAL SUSTAINABILITY PRIORITIES
Problem Statement
Transforming financial markets into the most protective force on the planet
Mission + Vision
Our vision
The largest public sustainability data gathering exercise ever conducted.
Creating an interconnected global community that has the capacity to effect positive environmental and social change.
Our mission
Creating a global initiative enabling billions of people to express their views on sustainability, activated at scale and supported by a diverse group of partners.
Producing a data-set and clarity of demand which can advance discussions at COP28 and unlocks value for increasingly sustainable businesses.
Transforming financial markets into the most protective force on the planet
APPROACH
ULTIMATELY, INVESTORS, CONSUMERS AND OTHERS NEED DECISION-GRADE SUSTAINABILITY DATA IN ORDER TO EFFECTIVELY ALLOCATE CAPITAL CUSTOM AND TALENT IN A
FUNCTIONING GLOBAL FINANCIAL MARKET.
This is to the benefit of all parts of the market – from banks and those financing activities, to companies looking to win investment or grow customers.
Without trustworthy information, fair competition cannot occur.
By driving a global demand signal, the value case is provided to supercharge measurement activities – it is the real “reason to measure”.
THE IMPACT
Transforming financial markets into the most protective force on the planet
Our Approach
The framework for the common language is the UN SDGs, agreed by 193 countries.
Transforming financial markets into the most protective force on the planet
Tell us what matters
THE
APP
Tell us what matters to you so we can make a better world for you & your family...
Progress + Activity
Transforming financial markets into the most protective force on the planet
Kantar Data
THE AGGREGATED VIEWS FROM OVER 1 BILLION PEOPLE, WILL ENABLE US TO CREATE AN OVERALL VIEW OF WHERE VALUE SITS AND REAFFIRMS THE BUSINESS CASE FOR SUSTAINABILITY.
The SDG square enables us to capture a view from each individual (as investors, consumers, and employees) about what they care about.
Knowing that 90% of your potential customer universe (of $50trillion market) cares about “Climate Action” underpins the creation of a $45trillion value pool for those companies that can deliver products, services and a business approach that demonstrates climate sustainability.
Below you can see some results of our collaboration with Kantar, taking a representative sample from 30,000 people in 33 countries.
South Africa
India
Brazil
UK
Least Care to Most Care
Transforming financial markets into the most protective force on the planet
Brazil Results 2021
1.
Climate Action outside of the top 4 priorities across the whole population; however it was very much a key concern of the 16-22 demographic.
2.
Reduced inequalities and gender equality much more important as you move down the age groups.
3.
An initial review of the November 2022 results shows climate action has increased in priority across the whole population, alongside decent work and economic growth.
Brazil
Male
Female
Age 16-22
Age 23-35
Age 36-55
Age 56-80
Least Care to Most Care
BENEFITS
Business & Individuals
Business
• Understand consistently what key stakeholder groups care about and how they view your behaviour today. This allows you to: • Design better products to meet customer needs; • Change practices to meet employee priorities; • Refine your investor relations approach; • Engage in action, with a clearer mandate • Position your brand as a key driver of a global initiative at the forefront of sustainable innovation and development • Demonstrate your purpose agenda to stakeholders • Do the right thing for people and our planet, leaving a true sustainable legacy.
Individual
• Contribute to an initiative that can drive sustainability globally, where your values orient businesses, policy makers and impact organisations • Gain insight into how your sustainability priorities and perceptions compare to those of individuals and groups from all over the world. • Connect like-minded individuals and groups locally, nationally, and internationally to drive collective action towards a sustainable future. • Receive clear recommendations on actions you can take, charities you can support, and individuals/organizations you can collaborate with based on your sustainability priorities. • Contribute to a global fund that ensures resources are allocated based on your sustainability priorities and to organizations that have experience dealing with the challenges you care about. • Use a quick and easy tool that maximizes convenience, engagement, and impact while minimizing effort and survey fatigue. • Focus on the topics that matter most to you and become aware of how to address them by co-creating a universal language for understanding priorities and perceptions. • Gain knowledge and understanding about the UN SDGs, while increasing your interest and engagement towards achieving a sustainable future. • This clarity will empower individuals and accelerate change.
Transforming financial markets into the most protective force on the planet
Policy Makers + Impact Orgs
Policy Makers
• Provides an ongoing insight into people's prioritized values that can be used to inform policy and legislation. • Enables collective action that can lead to sustainable development globally. • Accelerates the social and environmental efforts of organizations and their policy formation. • Creates an interconnected global community that provides a mandate to policy makers internationally, expediting positive social and environmental change. • Provides a common language and mechanism for sharing social and environmental priorities at policy level. • Gives an opportunity for policy makers to deliver policy and legislation that represents the interests of individuals at scale, while supporting sustainable development globally. • Supports impact organisations to deliver their positive outcomes and impact on people and the planet directed by their priorities.
Impact Organisations
• Empowers impact organisations, ensuring they are properly supported to deliver their positive outcomes and impact on people and the planet. • Facilitates collective action: The initiative enables individuals to provide ongoing insight into their prioritised values and encourages collective action, enabling impact organisations to have a larger impact. • Increases financial and consumer market power: By enabling financial and consumer markets to become the most powerful force for good, the initiative helps impact organisations to achieve their goals. • Accelerates sustainable action: The global impact fund will accelerate social and environmental change, based on the priorities of individuals in each particular country. • Provides an opportunity for individuals to make their sustainability demands known, allowing them to communicate and engage with impact organisations. • Demonstrates the collective impact: The initiative seeks to demonstrate the collective impact we can all have when we work together, inspiring impact organizations to join the initiative. • Ensuring that the market rewards impact organisations that are doing the right thing for people and the planet.
Transforming financial markets into the most protective force on the planet
UN Secretary-General António Guterres, commenting on the initiative:
“This is a historic moment for sustainability efforts globally; for the first-time individuals from right across the world will share their sustainability priorities, and in doing so, ensure that the market effectively rewards those organisations that are demonstrably doing the right thing for people and our planet.”
JOURNEY
Top Level Diagram
For the first time companies will understand individual's sustainability priorities and where they should be focusing their attention.
Individual's value Climate Action highly and so are more likely to buy from, invest in or work for a company that has a positive impact on this UN SDG. Citizen priorities may change by location, demographic, even over time. Companies that know this can target action and respond accordingly.
Discrepancy between a company's impact and its stakeholders' priorities will drive its shareprice down.
Rewired's SDG Impact Square shows the true impact of a company and its supply chain on people and the planet. Trying Plc is having a very negative impact on Climate Action.
This Square shows Trying Plc's customers, investors and employees caring most about: No Poverty, Good Health and Wellbeing,
Clean Water and Climate Action.
Least Care to Most Care
Negative to Positive Impact
As companies meet stakeholder demand its share price increases.
THIS WILL BE BY FAR THE LARGEST AND MOST BROAD SUSTAINABILITY ENGAGEMENT.
The closest equivalent was a survey in late 2020 by Oxford university and UNDP called “the people’s climate vote”.
It captured the views of 1.2m people making it until now, the largest sustainability survey ever conducted (albeit focused entirely on climate action).
It was distributed through a one-off advert in popular mobile games. This was a groundbreaking approach, but led to some difficulties in reaching certain groups. It gave valuable insights into views on climate and its output corroborates our own early findings around climate (e.g. that it is priority for many, and more so among the young).
PREVIOUS INITIATIVES
Transforming financial markets into the most protective force on the planet