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The Rewired.Earth privacy policy 

Last updated April 2023


Key Background 


Data is at the heart of’s mission and our core values of trust, openness and individual control run through everything we do.  This privacy policy sets out how we handle any personal information we collect and use as part of our mission. Please refer back to this document for the latest information and contact us if you have any questions. has built its Citizen Square solution from the ground-up, with privacy front and centre in our minds.  

Our aim is to collect and use the minimum personal data needed to rewire the financial markets ensuring they become the most protective force on the planet. We only ever share aggregated responses with our partners, and whilst captures data that relates to an individual, such as gender, age and their opinions, we have implemented measures so that the individual cannot be identified. The anonymity of response is ensured.  

Personal data is data that relates to an individual and where the individual to which the data relates can be identified 

In instances where individuals explicitly opt in to share personal data (i.e. email addresses) our implementation of a privacy by design approach to data management and storage ensures no personal data flows between us and our partners, and we have no way of linking identifiable personal data to specific survey responses. 

As soon as the individual submits their survey, our front-end (the survey that people see), creates two separate outputs. One contains all the survey responses except for the email address; and the other contains the email address, if one is provided.  

These two outputs are stored in two separate databases . 


We make sure that – even if we wanted to – we could not link the email address to the responses. We do this by ensuring that there are:  

  • No unique individual common references between the two databases (such as a respondent or survey 
    ID); and 

  • No other means to join the two, such as a timestamp of when the email address was shared with us. 
    By doing this, we ensure that the demographic data that we collect is not associated with an identified or identifiable individual (and, therefore, we do not hold any special category personal data). The only personal data we hold is your email address for the legitimate purposes of maintaining a relationship with you by contacting you if you consent to this (we provide a privacy policy and opt-in within the tool). 


As a result, organisations we engage with and individuals who complete the survey can rest assured that we have controls in place to manage data privacy risks.  

Who we are and our contact details. CIC (“we”, “us”, our” “”) is responsible for the personal information we collect (this means that we are a “controller” for this information under applicable data privacy laws).   

You can get in touch with us via our website contact form or via email at  Our company information and correspondence address is available from Companies House.  

What type of information we collect    
•  Views and opinions – We collect your views and opinions on environmental, social and governance (ESG) matters and your preferences (as mentioned above, we cannot link these with anything that would identify you so this is not personal data).   
•  Use of our websites and products – We collect information about your use of our websites and products (this is aggregated and not collected or used in a way that identifies you).  

How we get the information and why we have it  
We collect the information directly from you via your use of our websites and products.   

We will use your views and opinions on ESG matters to create aggregate insights and share these with relevant organisations.   

What we do with the personal information, if provided  
We will use the information to operate and grow, including to:  
•  Communicate with you  
•  Provide our websites and products, including at your direction, sharing your ESG views and opinions with others  
•  Create aggregated and de-identified information about ESG demand data and make this available to others  
•  Improve and develop our websites and products and create new solutions in pursuit of our aim  
•  Comply with our legal obligations and establish, exercise and defend our rights  

How we store your information  
We store personal information on servers provided by well-known cloud service providers.  As a global organisation, the information may be stored and/or accessed from territories outside of the one where you are located.  We comply with legal requirements regarding international transfers of personal information.  

We intend to keep personal information for as long as we have an ongoing relationship with you and plan to review contact information after 24 months of no interaction.    

Your data protection rights  
Under data privacy laws, you have rights including:  
Your right of access - You have the right to ask us for copies of your personal information.   

Your right to rectification  

You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.   
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.   

Your right to restriction of processing  

You have the right to ask us to restrict the processing of your information in certain circumstances.   

Your right to object to processing  

You have the the right to object to the processing of your personal data in certain circumstances.  

Your right to stop receiving marketing 

If you ask us to stop contacting you, we stop contacting you and will delete your personal information from our contact database with the exception of the information that needs to be stored in our “do not contact list” to ensure that we do not contact you in future (unless you change your mind) and to evidence that we have appropriately dealt with your request.  

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you unless it is a complex request in which case we will let you know we need longer.  
Please contact us at if you wish to make a request.  

How to complain  
We hope you never want to complain, but if you do have a complaint, please let us know so we can make every effort to try to resolve the issue.  If you are unhappy with how we have handled your complaint or used your data you can also complain to the ICO.  The ICO’s address:              

Information Commissioner’s Office  
Wycliffe House  
Water Lane  
SK9 5AF  
Helpline number: 0303 123 1113 

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